近日,武汉轻工大学经济学院张旭波副教授在《Journal of Theoretical and Applied Electronic Commerce Research》期刊上发表论文《Buyersʼ Negative Ratings and Textual Comments on eBay: Reasons for Posting Ratings and Factors in Denouncing Sellers》。该期刊是SSCI一区期刊,影响因子5.1。
论文从行为经济学的视角,以文本挖掘和情感分析为工具,分析买家的负面反馈。